POWERFUL BRANDING THROUGH STRATEGIC, KICK-ASS DESIGN. Name * First Name Last Name Business Name * What is your brand's story? * Who is your ideal customer? * Who are your main competitors? * What is your unique selling point? * What is your long-term vision for your brand? * What brands inspire you? * How do you want your clients to feel? * What are 5 words that describe your brand? * How do you want to interact with customers? (Social, print, etc.) * What is your brand’s biggest strength? * What is your brand’s biggest weakness? * Describe your brand’s personality. * What tone of voice will you use for your brand? * Factual Aspirational Questioning Intuitive Simple Practical Strong Kind Candid Passionate Imaginative Funny What is your mission statement? * What is your vision statement? * What are your brand values? * Thank you!